Supply chain management is the story of this journey. Sure, those options include the free, twoday prime deliveries and even the prime now option, which gets products from point a to point b in two hours of less. Supply chain analysis of kfc expert assignment help. Flipkart initially started with selling books online but has diversified today into a generic ecommerce website, selling cdsdvds, mobile phones and electronics.
The supply chain matrix 6 to examine how the supply chain matrix scm applies to regional food businesses, we must first establish a baseline understanding of the factors at play and the parameters of the model. The main strategy of walmart is the provision of best quality of merchandise and services at lowest affordable prices for consumers. The supply chain has improved significantly and etailers are even leveraging on the services of indian post for greater reach across the country. In a complex supply chain, the finished products reenter the supply chain when the salvage value becomes recyclable. The addition of home furnishing and automobiles in its product portfolio were some changes that it has made. Jul 19, 2016 a lightouch studio animated video works for flipkart. Suppliercomponent development in case of new development. A supply chain is basically the combined set of people, resources, knowledge, and activities which help in transporting the products from one place to the other. We have studied two examples, one of a fashion online shop which has some unique features and another of an online venture selling a bouquet of products. Supply chain management kfc kentucky fried chicken case.
Mar 04, 2014 a collection of resources and commentary providing an introduction to supply chain management and related systems for students, practitioners, and anyone else interested in learning more about how to design, manufacture, transport, store, deliver, and manage products. Currently, it ranks as the second largest restaurant chain post mcdonald. Rightsreserved colgatepalmolive company driving change through measuring the digital supply chain interviewee. Chase and ravi shankar, is a book that provides information on the various aspects of business like. Operations and supply chain management 14th edition, authored by f. There are five parts to the book, beginning with introduction to supply chain management. Internet commerce has increasingly become popular over time, especially due to the simplicity of selling and buying. Supply chain management, 7e introduces highlevel strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The operations team deals with supply chain management. Flipkart has targeted itself to be number one in online retailer of furniture. Pdf case study of an emerging giant in the online world.
One of the key assets of an ecommerce platform is its logistics. Practitioners and educators need a common definition of supply chain management, and a shared understanding of the processes. Text and cases is a book on the theoretical concepts and the practical applications of the supply chain management system. Difference between amazon and flipkart difference between. Journey of an indian ecommerce startup subject area principles of management, marketing, finance, strategy, supply chain. Innovation brings with itself a new set of challenges. Jun 16, 2014 flipkart ecommerce supply chain management slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Simply put, supply chain is the flow of material, information, money and services from raw material suppliers through factories and warehouses to the end customer. We recommend the definition of supply chain management developed and used by the global supply chain forum. Flipkart addressed this issue by launching their own supply chain management system to deliver orders in a timely fashion. Unless each and every point of the supply chain is strong and functioning at its optimal level of performance, a production business cannot operate at its full potential. Today as it stands, sachin bansal is the chairman of the company and binny.
Flipkart has rolled out intense safety measures across its supply chain network and awareness sessions for its employees to create a sanitised environment at workplaces and during deliveries, amid the. We bring you neverbeforeseen photos from the heart of the supply chain the flipkart warehouse. Supply chain management is one of the key aspects in ensuring that a business runs smoothly. Understanding your value chain, and how china fits into it, can lead to tremendous tax savings. Jan 12, 2018 to bring in sharper focus on its core business model and make it nimbler, flipkart is consolidating the operations of its logistics and supply chain arm, ekart. In account management, you create a new supply chain or work with an existing supply chain by clicking the edit button arrow 2 next to the existing supply chain you want to work on. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. Pdf challenges and constraint in supply chain management. Pdf us retail giant walmart acquisition of 77% controlling stake in flipkart in may 2018 has set a new chapter in the indian online retail market. Strategy, planning, and operation 6th edition by sunil chopra and peter meindl jan 3, 2015 4.
Supply chain management involves coordinating and integrating these flows both within and among companies. A retail store network founded by sam walton is operating at 6500 locations globally with the support of 1. Creating a kpi tree for monitoring and controlling key. Brand today also has pizza hut and taco bell chains under its umbrella. Jun 07, 2015 most of the companies are using erp system which will take care of managing order, inventory management, reverse logistic etc. To bring in sharper focus on its core business model and make it nimbler, flipkart is consolidating the operations of its logistics and supply chain arm, ekart. Supply chain management kfc kentucky fried chicken case study. Text and cases is a comprehensive and detailed account on the dynamics of supply chain management. The supply chain management in case of the indian e retail giant flipkart along with what challenges they face and what opportunities they have in the. February 17, 2020 content led engagement increased consumer visitfrequency on the app. Buy supply chain management by pearson book online at low. A study of operating practices and supply chains in the e. It is present in approximately 120 countries and has around 19000 outlets globally.
Cold supply chain in india with 20 per cent of all foods produced in india getting wasted six times the food subsidies, cold supply chain is an area of concern for the industry. The ascent of flipkart to capture the online market in india in just four years,the. In a complex supply chain, the finished products reenter the supply chain. Unless each and every point of the supply chain is strong and functioning at its optimal level. Supply chain management, consumer, ecommerce, flipkart.
Supply chain management is the integration of key business processes from end user through. Flipkart end to end supply chain management animated video. The supply chain is a network oforganizations and business processes to select raw materials to transform them into intermediate and finished products and. By the end of 2016, flipkart has planned to achieve sales of around rupees 2600 crore in the furniture segment alone.
First is product and technology which is the core team of the company, second is business development which is related to sales and third is operations which deals with the supply chain management of the company. Flipkart has a network of 500 plus distributors and only stocks frequently ordered items. Supply chain planning, at the tactical level, occurs regularly but is not a daily task. Supply chain management scm is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Chase and ravi shankar, is a book that provides information on the various aspects of business like sustainability, lean supply chains, and improving the efficiency of supply chain processes. Finally, cost is not the only element of a supply chains performance, as well discuss later.
A case study on supply chain management by flipkart by neetu. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Flipkart was started in 2007, and the former is a recently started niche retailer. Finally, cost is not the only element of a supply chains. Mcgraw hill education is a provider of educational books. Case study of an emerging giant in the online world flipkart. The softbankbacked company also has reading portal weread, electronics eretailer letsbuy, and bollywood news. To put it all in a sentence, the quality of service provided, the wide range of products, and the pre and post sales experience provided, is what sets flipkart apart from all of its competitors. Pdf as the electronic communication and digital information continuous to grow with extensive popularization and application of internet. A case study on supply chain management by flipkart by. This is a brief introductory tutorial that explains the methodologies applied in the rapidly. Chase and ravi shankar, is a book that provides information on the various aspects of business like sustainability, lean supply chains, and improving the efficiency of supply chain processes about mcgraw hill education.
Supply chain management i about the tutorial supply chain management can be defined as the management of flow of products and services, which begins from the origin of products and ends with the products consumption at the enduser. Flipkart which has carved a niche for itself in terms of market share. Flipkart company profile office locations, competitors. About the tutorial supply chain management can be defined as the management of flow of products and services, which begins from the origin of products and ends with the products consumption at the end. The loss of perishable items like fruits and vegetables runs as high as 40 per cent of the total fresh food produce. Feb 19, 2020 one of the biggest differentiators between the amazon supply chain strategy and other online retailers is the plethora of delivery options offered. Operations management perspective on flipkart india. Supply chain management scm, e retail, flipkart introduction. The overall purpose is to develop plans that it here to supply chain strategy well achieving maximum benefit from supply chain resources. Flipkartecommerce supply chain management slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. You can also upload copies of supply chain models sent to you by other scm globe users arrow 3, and check your account expiration date arrow 4. Pdf ecommerce in logistics and supply chain management. There are many internet commerce based companies in different.
Supply chain management of flipkart the company structure of flipkart is divided into three broad categories. The company though was an independent brand initially, but now comes under the yum. Supply chain management refers to the management of the connecting links between channelsnodes involved in the supply of goods and services required for use by the end customers in the chain. It encompasses activities related to conversion of raw materials into finished products useful for the end users. Supply chain management internet penetration factors quick turnaround. Flipkart has made several highprofile acquisitions over the past few years including ebay india, phonepe, and online fashion retailers mynta and jabong, although talks to acquire ecommerce engine snapdeal. To put it all in a sentence, the quality of service provided, the wide range of products, and the. Company officials explained the plans for express delivery, which offers delivery options for more than 160,000 items from the companys food, consumables, and general merchandise offerings, were accelerated in the wake of the coronavirus, with the service going through a pilot program in 100 walmart stores going back to midapril, with plans for it to.
Flipkart has made several highprofile acquisitions over the past few years including ebay india, phonepe, and online fashion retailers mynta and jabong, although talks to acquire ecommerce engine snapdeal fell through late last year. We bring you neverbeforeseen photos from the heart of the. Other dimensions must be considered and balanced when designing the supply chain, including. In a supply chain management job, activities are carried out to distribute the products and services to the. It covers all the steps from transportation to storage of all three types of materials, raw materials, workinprocess and finished product, to their supply to the end users. Journey of an indian ecommerce startup request pdf. The supply chain management in case of the indian e retail giant flipkart along with what challenges they face and what opportunities they have in the near future are considered.
After getting their supply chain network stre ngthened by establishing ekartlogistic s founders made a move by in troducing flipkart first service to support regular buyers. First is product and technology which is the core team of the company, second is. Flipkart ensured this by coming up with its own supply chain management system. Most organizations are short term in nature and plan along a timeline of one quarter to one year. Scm in flipkart is used to take care of all purchase related activities like. Flipkart to consolidate logistics, supply chain the. If you continue browsing the site, you agree to the use of cookies on this website. Pdf indian online retail ecosystem a study on flipkart. Flipkart to consolidate logistics, supply chain the hindu. Challenges in supply chain operations in india business. Supply chain management introduction toyota motor corporation founded 1937 founder kiichiro toyoda headquarters toyota city, japan. Case of flipkart supriya bhagat1, roshan raju2, dr. In recent past, the deal of walmart and flipkart was the biggest deal in the startup ecom market. With the increase in the trend of buying online, the importance of supply chain management has grown.
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